BOBBY LATMORE
FOUNDER & PRESIDENT
FLORIDA ATHLETIC NETWORK
Florida Athletic Network is a producer of consumer-targeted, traditional and new media programs aimed at the high school market. We create and deliver products and messages that celebrate the positive aspects of high school sports. Our partners, affiliates and advertisers gladly assume the title of “Role Model” and work with us to create positive, forward-thinking programs that enhance life skills.
Beginning in ‘2024, the FLORIDA ATHLETIC NETWORK (FAN) will change the landscape of high school athletics in Florida. FAN kicks off 2024 with a new initiative to build better and more informative Athletic Departments throughout Florida High Schools with professional career initiatives while maintaining a strong athletic presence that help raise academic achievements. High Schools do not have the resources or experience to maintain high quality and professional sports management programs with detailed and updated information. Using current School resources FAN helps students boost their life, academic and career skills challenging them to real-world work challenges that can lead to a career in the Sports Industry. Through the FAN Initiative, schools will now manage their own products and programs to build revenue for High School Athletic Programs.
FAN introduces high school students to the sports career industry by giving them an opportunity to work these industry programs within their own schools. With industry professionals from all over Florida, through partnerships with professional teams, college athletics and sports organizations, students get hands on training as well as industry certifications while they attend high school. FAN sees the need for student involvement in the athletic programs where funding and resources fall short. These students will develop the knowledge and ability to obtain jobs while initiating career objectives that will benefit them and the school during their High School Career. The FAN Initiative is to build Athletics in High Schools to the same level as Professional and Collegiate Sports Programs.
Athletic Departments do not have the resources for Marketing due to lack of experience, funding and resources. FAN offers the Marketing arm needed for every athletic department without outsourcing. Students will work with Athletic Departments to create and oversee Marketing and Career Initiatives in the High Schools.
Overall employment in sports occupations is projected to grow 13 percent from 2021 to 2031, much faster than the average for all occupations; this increase is expected to result in about 95,500 new jobs over the decade.
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